
Last week I saw an item online about a certain historic theater here in New Mexico celebrating its 80th anniversary. (I'm leaving out the theater's name, because no deals have been signed, but anyone in Albuquerque can probably guess the theater in question.) I immediately thought of the Pueblo Deco, World's-Fair-style tricentennial posters I did for the City of Albuquerque last year, and realized that this theater -- a Pueblo Deco landmark -- needed a poster like them for its own. (Now the rest of you in New Mexico have figured out the theater.)
So I emailed the theater manager and told him that if we worked quickly, we could have Anniversary posters printed up in time for the Holiday shopping season. He wrote back saying they weren't interested in anniversary posters, since they'd become dated quickly, but were interested in putting together a new poster for the theater. We're now in the midst of working out the details.
See how easy that was? This could be a big project for me, and all it took was for me to see an opportunity and make an inquiring email.
Email! I didn't even have to send a letter or --
yikes! -- make a phone call!
In a profession like mine, it's easy to get passive, to wait for the work to come to you and then get it done. Even with aggressive self-promotion, the focus is usually that I'm available, that I can do what you need getting done. I sit back and hope for a big break. And big breaks do come -- occasionally. But in order to get further in your career you have to make those breaks. You have to go out and do more than say "I can do whatever you want." You have to say "This is what you want."
The biggest break in my career was probably the Albuquerque Tricentennial posters, but that didn't exactly fall in my lap. I was hired by
Rick Johnson & Company to draw up sketches of what the posters would look like, to sell the concept to the Tricentennial Committee. They hadn't picked an artist for the final work yet, but were looking at some guy in Toronto, I think. I told them I could do the job, and they were wary. I hadn't done anything of that scale before. So when I did the sketch, I made it very, very tight, to show them I could do this. That, my enthusiasm, plus the good PR they'd get for hiring a local boy (doesn't hurt!) got me the job.
That's a great story, but the fact is I should have been pitching ideas to companies for years now. I'm very slow at learning this business, but I am learning. I need to do this more often -- go out and look for possibilities. Since that theater anecdote, I've sent similar proposals to two other organizations -- this time by mail, to make things a little more formal. That and I couldn't find an email address for one of them.
Whatever your field, if you're not where you want to be, you need to go out and make it happen. You can't wait for a big break to fall in your lap. If you want to work on more important projects at your job, tell your boss that. If you want your writing hobby to become a business, find someone who could hire you to write and then convince them. You can't afford to be passive, to hope that someone else can see how you could help them in some way. You need to come up with the ideas, and then show them. Sometimes that's all it takes. Even if they don't like the idea you're pitching, they'll see that you do have ideas.
Just don't be pushy. People hate that.
Labels: Art Deco, Business, illustration, inspiration, New Mexico, theory, vintage
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